Fashion:
Clothing 4 Culture
Clothing For Culture is a young label that celebrates the world we live in. Set up by three friends after various trips around the globe its only ethos is to express a love of culture through fashion. And nothing celebrates a love for the city we live in, more than the new 'I Love LDN' line.
Fed up with the hoards of I Love NY t-shirts that converge on London high streets at the slightest ray of sunshine and unimpressed with the knock off variation that currently represents the city, the friends set about creating their own tees…
Gone is the traditional heart symbol and in its place comes the outline of Greater London, brought to life by the River Thames pulsating through its centre. Out goes the drawn out ‘LONDON’ and in comes the fast-paced and punchy ‘LDN’. The range features five colours for men and five colours for women which are all inspired and influenced by stand out characteristics of the different areas of the capital.
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